YouTube Viral Marketing Strategies

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Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.

Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.

Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don't even realize it.

When someone shares a good review of a product with us and we go out and buy it, that's viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.

Here are three strategies that we use to promote our sites via Youtube:

1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.

2. Have your website viewable on the screen several times throughout the video.

Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.

3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.

YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.

If you haven't begun advertising your business via video, YouTube is the perfect place to start. It doesn't cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.

Naomi Trower
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Internet Entrepreneur
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Tags: busy, exercise, holly, marketing, moms, rigsby, youtube

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Comment by John Arthur on January 3, 2009 at 8:13pm: Hi Naomi,
Thanks for the info, I'll work on it.

Comment by Lorraine on January 3, 2009 at 6:05pm: Well done Naomi,
I have long thought that YouTube is a wonderful tool for the small business owner, especially the home based business. All you need is a camcorder & the internet. Someday I'll have a camcorder then I can us this tool, although there are programs out there where you can build a video of slides without a camcorder. - might be another way to go, but not as personal.

Comment by Steve on January 3, 2009 at 6:03pm: Great information concerning how to use Utube to help promote your product or website.For those of you that actually have a great product or program or nich to promote I suggest that you do in fact use it.But as Naomi said before you need to use carfull consideration when choosing keywords so that people will be able to find your video.Good luck to everyone in 2009 and thanks again for sharing this great tip Naomi.

Steve

Comment by Minister Dave on January 3, 2009 at 4:31pm: You tube is an awesome tool.
There are thousands of pre-made videos you can also use and load onto your website.

Free and very effective!

Blessings,
Dave

Comment by Marjorie on January 3, 2009 at 3:34pm: Yes, I agree. I have several of my jewelry videos on YouTube. I haven't done any tutorial ones yet since I don't have a camcorder. But there are places online where you can make your photographs into videos and that's helpful too. Thanks for the tips, Naomi!

Comment by LINDA BRITT on January 3, 2009 at 3:33pm: GREAT INFO...MY next purchase will be a webcam...look forward

Thanks
Linda Britt

Comment by Stephen Lord Harrison on January 3, 2009 at 3:17pm: Thanks. i think that video is an excellent media for any business. The old addage that there is no such thing as bad publicity. People like to put a face to a business or product and video gives it life. I am planning to do a video very soon.

Stephen Lord Harrison
CEO, Sterling Traders Ltd

Comment by Jesse Orta on January 3, 2009 at 2:53pm: I am always on youtube, why didn't I think of that before...... Thanks for the tip though!

Comment by Rev. Angela Chester on January 3, 2009 at 2:52pm: Thanks for sharing!

Comment by Carrie Bell on January 3, 2009 at 2:34pm: Thanks, Naomi. Very helpful for someone like me who just put up their first YouTube video!

Carrie
www.madcapz.net