YouTube Viral Marketing Strategies

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Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.

Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.

Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don't even realize it.

When someone shares a good review of a product with us and we go out and buy it, that's viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.

Here are three strategies that we use to promote our sites via Youtube:

1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.

2. Have your website viewable on the screen several times throughout the video.

Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.

3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.

YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.

If you haven't begun advertising your business via video, YouTube is the perfect place to start. It doesn't cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.

Naomi Trower
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Tags: busy, exercise, holly, marketing, moms, rigsby, youtube

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Comment by Jerry Pozner on January 3, 2009 at 1:52pm: Good idea. Wonder how I can use it to sell more books from my website www.jbpozner.homestead.com I have to keep my publisher in Canada happy.

Comment by Filmmaker Ametra Self on January 3, 2009 at 10:58am: Great tips. I'm always looking for great tips. You absolutely correct, people tend to want to hear the good, the bad and the ugly, which helps in marketing.

Comment by Dee Wilson on January 3, 2009 at 9:46am: There is nothing more powerful then a visual. With a little imagination YouTube is a great tool to fire up a business online or offline...

Comment by Bud on January 3, 2009 at 7:42am: I too really want to enter the video scene but in using it to pormote "local businesses" and adding it to their listing we provide for them. We have the equipment for this and the technology, just not sure on the fee's and maybe a standard set of "interview questions" to ask the vender or service provider.

You can also register on MyShopPass.com and add streams of your video to your own page, the more the better as we continue to build and work on seo. If you have any questions, please feel free to ask and too if yoiu have any answers to my "fees and questions" contact me through my profile page..

Great topic.

Comment by Naomi Trower on January 3, 2009 at 6:10am: Yes traffic geyser is another tool that we use as well.

Comment by Sandy McFarland on January 3, 2009 at 6:03am: Thanks Naomi for the great tips. We plan to use this source of marketing with our www.blufrogenergy.com/candk site. Others are already doing it and I do not want to be left out!

Comment by Parviz on January 3, 2009 at 5:03am: It is very good

Comment by George on January 3, 2009 at 4:34am: you can also use traffic geyser to post your video to over 100 video viewing sites.

Comment by Chuck Bartok on January 3, 2009 at 4:13am: Very helpful Article.
You Tube has been a Positive Cash Flow Asset for our Companies
and those
of my Many Small business Clients

Visit my Channel
Chuck's YouTube Channel

Comment by Don Goldwyn on January 3, 2009 at 3:08am: Thanx for the Information. Viseos are Good but only if you know not only how to make them but how to upload them on to Utube/Facebook etc.
Thanks again for the Information.
UncleDonald
http://d4k9z.com