YouTube Viral Marketing Strategies

youtube

Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.

Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.

Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don't even realize it.

When someone shares a good review of a product with us and we go out and buy it, that's viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.

Here are three strategies that we use to promote our sites via Youtube:

1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.

2. Have your website viewable on the screen several times throughout the video.

Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.

3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.

YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.

If you haven't begun advertising your business via video, YouTube is the perfect place to start. It doesn't cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.

Naomi Trower
Check Out My Store
Internet Entrepreneur
Take a Business Tour

Tags: busy, exercise, holly, marketing, moms, rigsby, youtube

Share This Page

< Previous Page of Member Blogs

Add a Comment

You need to be a member of StartUp to add comments!

Join this Ning Network

Comment by Brett Miller on January 3, 2009 at 3:03am: I do a lot of video marketing and I love it. It's fun and I make a lot of great connections with people who already know a lot about me and feel like they know me because they've watched my videos. I have two channels on YouTube http://www.youtube.com/BrettMiller2008 and http://www.youtube.com/mlmCashFlowSystemPro.

Have you guys heard about the new social network that is all about video sharing and video conferencing? It's really cool, you can have up to 10 people at a time on a video chat!
Check it out, it's called VidEngage => http://www.videngage.com/imr_promo.php?sponsor=101145

Comment by Scott Whitney on January 2, 2009 at 11:06pm: I've seen a few posts here that have mentioned showing a presentation on a screen, something to the effect of a powerpoint presentation. I have to respectfully disagree. In fact those can be quite frankly...counterproductive. The reason I say that is because it's a mistake thinking that a broad audience the magnitude of YouTube or Facebook is going to be "engaged" by this type of presentation. They won't.

My company recently gave a seminar on "5 Steps to Marketing Your Business on the Internet" and yes...step #2 is the Power of YouTube. You can't assume that what's important to you is going to be important to the YouTube viewer. That's why it's important....NOT TO SELL...create interesting content instead. Reel the viewer in. You need to carefully craft your message through a blend of entertainment and education.

Hope it doesn't sound like I'm preaching...just trying to help everyone here! :-) My company, Bright Circle produces videos for websites and social networking....I'll be happy to help if anyone has any questions.

All the Best,
Scott

www.brightcircleinc.com
swhitney@brightcircleinc.com

Comment by Bruce Rutledge on January 2, 2009 at 9:52pm: Thanks for sharing, tips like this are an excellent way to build your business. I just bought a "Flip" video camcorder, they're cheap ($150.) & plug into any computer's USB port for instant download to YouTube or sent as an email. They come with their own software & they'll fit into your shirt pocket. Thanks again Naomi.
Bruce

Comment by Jo Ann Brown on January 2, 2009 at 9:11pm: Great information. Thanks for sharing it. Now, I have to learn how to make a You tube - where is that information?

Comment by John Gatto on January 2, 2009 at 8:27pm: Good stuff got the equipment to do this, look for some great stuff in 2009 from me

John 'oneliner' Gatto

Comment by Naomi Trower on January 2, 2009 at 8:26pm: Thanks to everyone that has given so much more helpful info as I haven't been able to respond to all of them! This site is awesome!!

Comment by Jacquelynn on January 2, 2009 at 8:00pm: I have thought of UTube to get the word out about Stella and Dot. Http://www.jackies.stelladot.com

Comment by Russ Sutton on January 2, 2009 at 6:25pm: The videos on YouTube are best accepted if they look home-made, are less than 2 minutes long (you have the first 4 seconds to capture your audience), say your piece in the first 10 seconds (hook) and are more than someone simply talking to the camera. Spice it up and change scene shots every 5 or so seconds. These tips may save you some time and trouble. Hope you can use this information.

Comment by Realtor Melvin on January 2, 2009 at 6:11pm: Greetings EVERYONE!

Please allow me to share this video that just came-in at my end coming from a co-Realtor. Here is one example of the power of video presentation - in information dissemination.

This video is about: Good News about the US Economy
By: Fred Thompon, an actor, lawyer and presidential candidate.

Fyi and best regards!

Cheers!

Realtor Melvin

http://realtorleslie.multiply.com/reviews/item/17